Before going to a store, consumers have an expectation in their minds about how much the product they want to buy will cost at that store, and at other stores. Once they see the actual price in the store, they will update their expectations about the prices they might find for the product at other […]
Read More… from How Price Expectations Drive Customer Purchasing Decisions
The ‘2D:4D’ ratio — the ratio of the length of the index (2D) and the ring finger (4D) — is an established biomarker for the level of testosterone to which individuals were exposed before birth. It reliably differs by sex: on average, males have a lower digit ratio than females. (Their third finger tends to […]
Previous academic studies have connected how people feel about an ad to how they feel about the brand, but the validity of these results in the real world marketplace was of some concern. These studies only involved small groups of participants, often students, answering questions about a small sample of ads. A new study that […]
Read More… from How Advert-Evoked Feelings Sway Attitudes to Brands
While research shows that people generally view CSR activities favourably, the question remains whether that positive attitude changes consumer behaviour. To answer this question, a team of professors from Dartmouth’s Tuck School of Business focused on one specific industry — grocery retailing — and also divided the types of corporate social responsibility in their study […]
Read More… from Do CSR Initiatives Enhance Customer Loyalty?
This is the age of multichannels. Companies today are selling their wares through the Internet, catalogues and bricks-and-mortar stores. Not all channels, however, are cost-effective, especially given the low-cost opportunities offered by moving customers to the Internet. What happens when a retailer eliminates one of its channels? Will customers comfortable with that channel migrate to […]
