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Harvard Business School Research Paper Archives - Ideas for Leaders

How to Turn a Product-Focused Company into a Platform Business

The most basic business is product-based, involving the manufacturing, assembling and/or delivery of a product. A different type of business, once rare but becoming more and more common, is platform-based, involving creating the context for two or more third parties to interact. EBay and Match.com, for example, were created as platform-based businesses: using technological innovations, […]

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