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GFK Marketing Intelligence Review Archives - Ideas for Leaders

Turning Employees into Brand Champions: Leadership Style Makes a Difference

Employee performance plays a vital role in the success of a service brand. In this Idea, faculty from HEC, WHU–Otto Beisheim School of Management and University of St. Gallen set out to examine what type of leadership is required to stimulate employees to build and strengthen an organization’s brand image. In internal marketing and brand […]

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