The world of business, and society at large, accepts the need for greater diversity at the highest levels of business, government and other domains. This general consensus, however, has not translated into full-scale change. Research into the influence of descriptive social norms on the behaviour of corporate decision makers offers some new understanding into why […]
Read More… from How Diversity Social Norms Let Companies Off the Hook
How important is corporate culture to the success of a company, and what factors play into developing an effective or ineffective culture? A team of researchers from Duke University’s Fuqua School of Business and Columbia Business School explored these questions through an extensive survey of 1348 CEOs and CFOs, followed up by in-depth interviews with […]
Read More… from Corporate Culture: A Key Drivers of a Firm’s Value
Customers can stop interacting with a company in one of two ways: they inform the company that they are leaving (such as when they cancel a subscription to a magazine) or they simply stop interacting with the company. Unsatisfied patrons of a theatre, for example, may decide to seek their entertainment elsewhere. The company has […]
Read More… from Tracking Customers Who Leave Without Saying Goodbye
For many strategic decisions such as product development or market expansion, retailers have access to sophisticated information on which to base these decisions. When it comes to customer service, however, the information is less complete. Retailers may have extensive data on customer purchases, for example, but no data on how long those customers stood in […]
Read More… from How Checkout Lines Affect Consumer Purchases
