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Academy of Management Perspectives Archives - Ideas for Leaders

Business Templates that Succeed in ‘Bottom of the Pyramid’ Environments

More than a billion people live in poverty around the world, earning less than $2 a day. A billion people may be a huge market in terms of numbers but they don’t have the disposable income that can turn them into traditional customers. However, C.K. Prahalad and other pioneer academics and entrepreneurs recognized the potential […]

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