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Academy of Management Discoveries Archives - Ideas for Leaders

How a Happy Face Sticker Improves Perception of the Customer Service Experience

Research has shown that our thoughts and emotions can be subconsciously activated or ‘primed’ by an external stimulus. In three experiments, two researchers reveal that a simple supraliminal prime — specifically, a happy face sticker on a receipt — can impact how customers evaluate the service they are receiving or have received. (The sticker is […]

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