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Zeschky, Marco B. Archives - Ideas for Leaders

Three Product Innovation Strategies for Emerging Markets and How to Choose

It is hard to resist the pull of emerging markets, such as India and China. Given the immense population in such countries, even the small percentage of the total population that can be considered ‘middle class’ represents huge markets for companies in developed countries. And this new emerging-market middle class is only growing. Succeeding in […]

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