Clicky

Wansink, Brian Archives - Ideas for Leaders

Healthy Bottom Lines – Food Marketing and Obesity Prevention

A review of consumer research (based mainly in North America) and of literature from marketing and related social science disciplines confirms that marketing affects food consumption in ways beyond advertising. Pricing is one of the strongest influences. One econometric study, for example, found that a 10 per cent increase in prices at fast-food and full-service […]

Read More… from Healthy Bottom Lines – Food Marketing and Obesity Prevention