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Verweire, Kurt Archives - Ideas for Leaders

How to Be a Customer-intimate Company

Around 20 years ago, academics and consultants Michael Treacy and Fred Wiersema identified three ‘value disciplines’ or models followed by top-performing companies: operational excellence, customer-intimacy and product leadership. The second, essentially an advanced form of customer-centricity, is usually the one that’s hardest to emulate. One of the difficulties with the customer-intimacy model is that it […]

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How to Formulate a Winning Strategy

“Strategy is often like desert rain. Before the raindrops leave the desert floor, they evaporate, creating little or no effect below” — George Labovitz and Victor Rosansky, The Power of Alignment (Wiley, 1997). Failure rates for strategy execution are notoriously high: estimates by academics and consultants range from 40 to 90%. It’s no surprise, then, that […]

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