Many multi-national enterprises (MNEs) will re-enter a foreign market that they had previously decided to leave. A new study, based on an analysis of more than 1,000 foreign market re-entry events between 1980 and 2016, explores the factors that push some MNEs to re-enter a previously exited market within a short period of time — […]
Read More… from Re-Entering a Foreign Market: Part 2 – Speed
In 2009, French retailer Carrefour exited the Algerian market after finding its joint venture with a local partner to be unprofitable. Six years later, Carrefour re-entered the market with a different joint venture partner. In 2012, South Africa’s SAB Miller Plc. exited the Brazilian market, abandoning its distribution partnership. Three years later, it re-entered the […]
Read More… from Re-Entering a Foreign Market: Part 1 – Operation Mode
