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Ron Adner Archives - Ideas for Leaders

The Risk of Ignoring the Lesser Risk in Projects

Business projects, opportunities, or endeavours typically involve conjunctive riskā€”that is, the endeavour will succeed only if multiple, uncertain events occur. If just one of these required events fail to occur, the endeavour fails. For example, the success of a new product might depend on new technology and successful marketing. A technologically amazing product for which […]

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