When it comes to business – and most areas of life – we tend to think in straight lines. For example, if one shelf holds 50 books, two shelves will hold 100 books and three shelves will hold 150 books. Graph the number of shelves on an x-axis and number of books on a y-axis […]
Read More… from How Linear Thinking in a Non-Linear World Leads to Wrong Decisions
Social change has made advertising that appeals to a broader range of consumers more important and desirable. A company’s ‘diversity and inclusion’ agenda does not, however, always transfer easily to the domain of marketing. Mass-media campaigns aimed at every social group that might buy a product or service can be complicated and costly to produce. […]
Read More… from Ambiguous Ads: Hidden Messages, Hidden Risks?
