Imagine rushing into a store to grab a bottle of wine on your way to a dinner party and encountering a salesperson who wants to share their extensive knowledge of wine with you. Although the salesperson is very friendly and very keen to be helpful, he is clearly unaware of your need for rapid service […]
Read More… from The Secret of a Good Sales Assistant: Reading Customer Mood
The colour red has long been associated with pleasure, and its effects have long been the subject of research. Studies have suggested that it serves as a ‘heuristic cue’ or shortcut when people make judgments and decisions. (In 2008, for example, researchers found that sports referees assign more points to competitors wearing red than those […]
Read More… from Pricing and the Power of Red
