Prat, Andrea Archives - Ideas for Leaders

How to Turn Purpose Into Profits

Milton Friedman notwithstanding, maximizing profit (and thus shareholder value) is no longer considered the one and only purpose of a corporation or business. The truly successful business is driven by a greater purpose that benefits society and our world and inspires a firm’s leaders and employees by giving their work meaning. The inspiration and commitment […]

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What Do CEOs Actually Do?

In this idea, faculty from the London School of Economics, the European University Institute, Columbia Business School and Harvard Business School set out to uncover the mystery of what CEOs do all day by collecting information on how they allocate their time between different work activities. By developing a diary recording time allocation over a […]

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