Variety is the spice of life, according to the old saying. Two researchers from Duke’s Fuqua School of Business and UCLA’s Anderson School of Management decided to test whether variety truly does make us happy. At the outset of the research, professors Jordan Etkin and Cassie Mogilner proposed that time might be a deciding factor, […]
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While material purchases are purchases of tangible products that one intends to keep, experiential purchases are purchases of products that must be experienced. Restaurant meals, movies, or vacations are examples of experiential purchases. While there is no official categorization of products into experiential or material, most consumers intuitively know the difference. Through an analysis of […]
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