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Mellahi, Kamel Archives - Ideas for Leaders

Re-Entering a Foreign Market: Part 1 – Operation Mode

In 2009, French retailer Carrefour exited the Algerian market after finding its joint venture with a local partner to be unprofitable. Six years later, Carrefour re-entered the market with a different joint venture partner. In 2012, South Africa’s SAB Miller Plc. exited the Brazilian market, abandoning its distribution partnership. Three years later, it re-entered the […]

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