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McFerran, Brent Archives - Ideas for Leaders

Why Buying Green Is Not Considered Ethical if You Are Poor

That low-income purchasers face challenges in the marketplace is no surprise, given that they have less money to spend than other groups. However, low-income buyers face an additional, unexpected challenge: based on their financial circumstances, low-income buyers are judged much more harshly by others for making identical purchases. This is most evident with purchases that […]

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