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Marques, Rogerio Archives - Ideas for Leaders

Why Companies from Emerging Markets Are Putting the Heat on Multinationals

What is the basis for a company’s competitive advantage? Traditionally, this question elicits one of two answers: 1) Industry structure. Finding the product-market space within a particular industry that is optimal for your company: in this space you can establish a monopolistic or at the least an oligopolistic position through various barriers to entry. 2) […]

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