Despite being well-managed and well-resourced, a large number of companies have failed to see adequate return on CRM investments. This is a definite concern as many invested heavily prior to the recession (between 2000 and 2005, $220 billion was spent on CRM solutions) and will be planning to invest further as the world economy improves. […]
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This research sought to learn more about the strategic, functional and tactical priorities of marketers for the future. What they found was a rapidly changing focus in marketing strategies, and a sharp divergence between British and continental European firms. The survey results indicate three top marketing priorities for companies in 2013: Taking advantage of the opportunities […]
Read More… from New Priorities for Marketing Leaders
