Companies that raise prices might expect some unhappiness from customers, especially if the price increase is seen as deliberate profit-taking. The reaction to Marks & Spencer doubling the price of hand sanitizer during Covid is one example of a price hike consumers found particularly objectionable. The backlash from customers was compounded by the fact that […]
Author: Laura Marie Edinger‐Schons
Corporate Purpose Inspires Employee Sustainability Behaviours
The business world has increasingly accepted the concept of a corporate purpose that extends beyond profit and shareholder value. More and more companies recognize that their core purpose is to benefit all stakeholders, including customers, employees, and suppliers, as well as their communities and society at large. Sustainability is a key element in a company’s […]
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