In the annual global MIT/Deloitte survey of executives and managers, 90% of respondents recognized that digital trends would disrupt their industries. Only 44%, however, believed their organizations were prepared for the disruption. Parsing the data in the survey returns, the MIT/Deloitte team were able to divide the companies of respondents into three categories: early-stage, developing, […]
Read More… from Aligning Your Organization for the Digital Future
There is no doubt that social media has improved both internal and external corporate communication, especially for multinational companies. Social media has, for example, enabled corporations to increase opportunities for two-way communication with their customers at a low cost. However, customers using social media communicate in their own language, which means that a social media […]
Read More… from The Language Challenge for Social Media in Multinationals
