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Hsu, David H. Archives - Ideas for Leaders

Should Technology Innovators Participate in the Commercialization Process?

Entrepreneurs innovating in the technology space often lack the know-how or “specialized complementary assets” within their companies to successfully commercialize their innovations. Consequently, to date, the academic literature on this subject has advised them to contract with or license the commercialization to incumbent companies that already have an established market presence. In the short term […]

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