Most major firms have online brand communities to reinforce their connections with customers and increase their reputation, brand patronage and customer spending. These online communities offer satisfied customers the ability to easily and widely spread positive word of mouth about the company. However, online brand communities offer dissatisfied customers the same ability to spread negative […]
Author: Herhausen, Dennis
How More Customer Contact Creates a More Energetic, Motivated and United Workforce
A new study shows how impactful customer contact can be in terms of employee engagement and organizational results. According to the study, contact with customers elicits the feeling in employees that they are working to help others, that their job is not just a task in a vacuum with no connection to the rest of […]
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