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Dechow, Patricia M. Archives - Ideas for Leaders

How Reference Points Motivate Us

The use of reference points — for example, a monthly sales quota of 20 sales — is at the heart of reference-dependent behavioural economic theories, the most influential being “prospect theory.” According to prospect theory, an outcome is evaluated based on a reference point. Failure to achieve the reference point (19 sales instead of 20) […]

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