Past research has demonstrated that high external performance expectations (e.g., from supervisors, co-workers, clients, family, friends, and the media) can motivate individuals to increase their efforts and be more persistent, leading to higher levels of performance. The source of this motivation is the desire to make a good impression on those who are watching. One […]
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While material purchases are purchases of tangible products that one intends to keep, experiential purchases are purchases of products that must be experienced. Restaurant meals, movies, or vacations are examples of experiential purchases. While there is no official categorization of products into experiential or material, most consumers intuitively know the difference. Through an analysis of […]
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Why do so many people make New Year’s resolutions? Because the New Year is the most obvious and universal of temporal landmarks — the dates or periods in time that mark a meaningful transition or change. Anything from a birthday or an anniversary to the first day on a new job or even in a […]
Read More… from How Landmarks in Time Help Employees Set Aspirational Goals
