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Cusumano, Michael A. Archives - Ideas for Leaders

Adapt Your Choice of Product-Related Services to the Industry Life Cycle

There are a variety of product-related services that manufacturers offer their customers. New research pinpoints the following different categories of services: Complementary services help customers feel more comfortable buying the product because they either smooth the sale and use of the product or they adapt the product’s functionality. Complementary smoothing services — such as financing, […]

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