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Corder, Clive Archives - Ideas for Leaders

Collectivism and Consumers at the ‘Bottom of the Pyramid’ in South Africa

"Umuntu ngumuntu ngabantu" – A person is a person through other persons. (from the humanist African philosophy Ubuntu) The ‘bottom of the pyramid’ (BoP), the world’s poorest socio-economic group, as defined by business thinker C. K. Prahalad and his colleagues, has received much attention from marketing academics and practitioners in the past 10 years, both […]

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