Research dating as far back as the early 20th century has shown that the first argument presented to humans on even complex topics has greater persuasive appeal and is more likely to change minds. Building on this, Dana Carney and Mahzarin Banaji from Haas School of Business and Harvard University, respectively, set out to test […]
Author: Carney, Dana R.
Matching Decisions to Decision-Makers: via Our Testosterone Levels
Does testosterone play a role in moral decision-making? A study of 117 graduate students at Columbia University looks to find the answer. They set out to see if individuals high in testosterone (measured using saliva samples) are more likely to make utilitarian decisions, specifically when doing so involves acts of aggression and social cost. Participants […]
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