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Brakus, J. Josko Archives - Ideas for Leaders

Why Gender Differences in Shopping Styles Are Stronger than National Differences

Most people will agree – and academic research supports them – that men and women have different shopping styles. Women are more likely than men to see shopping as a leisure activity and an opportunity to socialize. They also take more pleasure in time–consuming comparison shopping. Men are more in a hurry, using brands and […]

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