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Aramo-Immonen, Heli Archives - Ideas for Leaders

B2B Companies Far Behind on Social Media Strategies

Business-to-business (B2B) companies differ from business-to-consumer (B2C) companies in many ways. B2B company products are often more complex and require greater lead times to produce, there are fewer customers, and because of the complexity of the products, the relationship between customers and suppliers are closer and more personal. For many in B2B industries, these differences […]

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