Creativity, once thought an innate, unteachable attribute, is now seen as possible for all. One doesn’t have to be a genius to be creative. But creativity does require the right environment to thrive, which is why organizations need to have the right structure and resources and incentives in place to enhance and encourage employee creativity. […]
Read More… from Matching the Creativity Supply Side to Your Marketing Demand
Technology acceptance research tells us that user evaluations (i.e. beliefs, perceptions and attitudes) strongly influence rates of adoption and diffusion. The problem for companies that develop and sell new technologies — and for those that would benefit from using and buying them — is that user evaluations aren’t always accurate or fair. As many studies […]
Read More… from Decision Support Systems: Under-rated and Under-used?