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Alessandro Giudici Archives - Ideas for Leaders

The Four Business Models Based on Customer Interactions

Image by Gerd Altmann on Pixabay

An ongoing collaborative research project, led by Bayes Business School professor Charles Baden-Fuller and involving scholars from around the world, has developed a fundamental typology of business models based on customer interactions. These interactions can be either dyadic—involving interactions with one customer group—or triadic, involving interactions with two customer groups who are each interacting with […]

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