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Crowdfunding: How a Slow Process Helps in the Long Run - Ideas for Leaders

Crowdfunding: How a Slow Process Helps in the Long Run

Idea #255

Crowdfunding: How a Slow Process Helps in the Long Run

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KEY CONCEPT

The open process of crowdfunding has some unexpected marketing and funding implications. For example, getting money for your venture faster undermines the marketing potential of crowdfunding. And, for donors at least, a sudden influx of money can lead subsequent donors to look for opportunities elsewhere.


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Idea conceived

April 1, 2013

Idea posted

Nov 2013
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