Key Concept

What do Brighton and Hove Albion, a Heinz ketchup bottle, and Satya Nadella, CEO of Microsoft, have in common? 

They all exemplify a human-centered approach at their core. 

In this enlightening interactive webinar participants explored how the English Premier League team leverages data to connect with their fans, how Heinz solved the problem of getting the last drop of ketchup, and how Satya Nadella’s empathetic leadership is transforming Microsoft, and how these inspiring examples can inform leadership in your organization.

In this session, we delve into the challenges of ‘threat rigidity’ and the ‘change-resistance cycle’, and how these phenomena can impede rapid transformation. Leaders often face resistance when pushing for change, but it is not just impatience—there is a psychological cycle at play. 

Discover how human-centered leadership can help break this cycle by:

• Building employees’ confidence
• Increasing well-being
• Promoting resilience to stress.

Gain a deeper understanding of today’s leadership challenges, clarify what human-centred leadership truly means, and learn practical strategies to develop this crucial capability within your organization.

David Altman, Ph.D., is CCL’s Executive Advisor. Previous to this role he was Executive Vice President and Managing Director of The Center for Creative Leadership (CCL)-EMEA (Europe, Middle East and Africa). Before that, he was Executive Vice President of CCL’s Research, Innovation and Product Development group (9 years). He currently serves as a faculty member for the CCL Leadership at the Peak program.  He has published over 100 journal articles and book chapters and five books.

David Dinwoodie, is CCL Director Leadership Products. He has held senior management positions, with pan-European and global responsibilities, in EY, BICC General Cable, Planeta de Agostini and Bristol-Myers Squibb. Bringing over 25 years of executive experience, he is an expert in leadership development and strategic management

Emily Hoole, CCL Leadership Solutions Partner, prior to heading up Client Engagement for the European region at CCL, Emily was the General Manager and Client Solutions Director for the Middle East Region, responsible for all activities in the region and focused on the design and delivery of impactful client experiences to clients across the GCC and Northern Africa. At the enterprise level Emily serves as a researcher, consultant, speaker, author, and program designer and delivery faculty.

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