Social Influences on Decision-Making: Neuroscience Insights
In making decisions, people are susceptible to the influence of those in their ‘in-group’, who commonly include others of the same age, sex, ethnicity or religion, as well as friends, family members, colleagues and classmates. This is a long-observed and commonly acknowledged phenomenon, often explained in terms of evolutionary biology. (By conforming to the common … Continue reading Social Influences on Decision-Making: Neuroscience Insights […]
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